Bando USA - social media

I spearheaded Bando USA's digital expansion, propelling them into the competitive social media landscape.

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Prioritizing Engagement: Recognizing the growing influence of social media, I established Facebook, Twitter, and LinkedIn accounts for Bando USA. This facilitated strategically sharing relevant and newsworthy information about the company's products and services.

 

Content is King: By consistently creating and posting engaging content, I kept Bando USA at the forefront of their audience's minds. This wasn't limited to just product information; I fostered a sense of community by creating and promoting employee engagement events, which undoubtedly boosted morale within the company.

 

The Competitive Edge: These strategic social media efforts aimed to elevate Bando USA's digital presence and remain competitive in a crowded marketplace. By harnessing the power of social media, I helped Bando USA stay relevant and connect with its target audience meaningfully.

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Target Audience:

• Maintenance professionals, agriculture, construction, and automotive aftermarket.

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Key elements include:

• Product focus: Showcase products with photos, videos, and user-generated content contests.

• Tradeshow promotion: Build excitement around tradeshow appearances and share key takeaways.

• Employee engagement: Humanize the brand by featuring employees and company culture.

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Social Media Platforms:

• The company allows LinkedIn, Facebook, and Twitter/X.

• Focus on creating high-quality content specific to each platform's strengths

• Utilize relevant hashtags to increase discoverability.

 

By implementing this social media strategy and consistently creating engaging content, Bando USA began to build a strong online presence, connect with its target audience, and establish itself as a thought leader within the industry. 

 

Overall, there was an 82% increase in organic impressions.